"Our Luxury Collection at BHHS Georgia Properties has done an amazing job over the last several years, and continues to redefine luxury real estate across the Greater Atlanta area."

DAN FORSMAN

President & CEO

Portrait of Lori Lane

"I am so fortunate to work with the most talented people in the industry who inspire me."

LORI LANE

SVP LUXURY COLLECTION

Portrait of Lori Lane
2 / 8
2013
THE PRELUDE
Prudential Georgia Realty, one of the largest real estate organizations in the Greater Atlanta area, becomes Berkshire Hathaway HomeServices under the leadership of President & CEO, Dan Forsman.
4 / 8
2015
THE NEW ERA OF LUXURY
Lori Lane takes on Luxury Collection with a vision to redefine the perception of luxury real estate. Inspired by old Hollywood influences, Lori presents an idea to incorporate black and white, iconic, fashion imagery into the brand marketing strategy. With the support of CEO, Dan Forsman, the vision is brought to life and the new black and white look of the elegance campaign was introduced. This successful initiative changes the standard of Luxury real estate marketing for Berkshire Hathaway HomeServices at a national level.
5 / 8
2016
LUXURY IS IN THE DETAILS
As Lori Lane starts to tour a series of potential colleges with her daughter, she is introduced to the collaborative learning center by the Savannah College of Art and Design. The program consists of a team of students and faculty to collaborate with a company to create innovative business solutions. Inspired, Lori and Dan Forsman approach SCAD for a potencial Luxury Collection collaboration. The students present an idea to elevate the original vision of iconic fashion by adding elements of the five senses to deliver the ultimate sensory experience. This initiative increases the company’s market share by 71% and nearly doubles the number of luxury agents. With this approach, Berkshire Hathaway Georgia Properties becomes the first ever real estate company to win the Atlanta Business Chronicle's marketing award for excellence, (MAX award) and the Luxury RE’s best in print marketing award.
8 / 8
2019
THE ART OF STORYTELLING
Following the success of the Luxury is in the Details campaign, Lori Lane begins to expand Luxury Collection’s creative team. As the division grows, the next marketing phase develops with an ambitious desire to incorporate the element of storytelling. Now capable of producing the campaign fully in-house, Lori and her team conceptualizes the creative direction and look for the new campaign. Every detail from the model, photographer, film crew, set, wardrobe, makeup, storyboard, music, and the location is designed and planned by the team. The first ever Luxury Collection short film: Home is your Playground debuts and finally, the luxury lady is given a story behind the image.
2013 2015 2016 2019

Explore Our Campaign Archive

Berkshire Hathaway HomeServices has been one of the most trusted brands in real estate. With an expansive network of the top agents in the country, we strive to elevate the experience of selling your home.

CHAPTER XI
CHAPTER X
CHAPTER IX
CHAPTER III
CHAPTER II
CHAPTER I
A
is for Aesthetics

With our extensive reach throughout Georgia, we have access to 1700 agents that are our own personal focus groups we tap into for real time market data making us experts of Georgia real estate and lifestyles.

B
is for Besthetics

With our extensive reach throughout Georgia, we have access to 1700 agents that are our own personal focus groups we tap into for real time market data making us experts of Georgia real estate and lifestyles.

C
is for Cesthetics

With our extensive reach throughout Georgia, we have access to 1700 agents that are our own personal focus groups we tap into for real time market data making us experts of Georgia real estate and lifestyles.

D
is for Desthetics

With our extensive reach throughout Georgia, we have access to 1700 agents that are our own personal focus groups we tap into for real time market data making us experts of Georgia real estate and lifestyles.

E
is for Eesthetics

With our extensive reach throughout Georgia, we have access to 1700 agents that are our own personal focus groups we tap into for real time market data making us experts of Georgia real estate and lifestyles.

F
is for Festhetics

With our extensive reach throughout Georgia, we have access to 1700 agents that are our own personal focus groups we tap into for real time market data making us experts of Georgia real estate and lifestyles.

G
is for Gesthetics

With our extensive reach throughout Georgia, we have access to 1700 agents that are our own personal focus groups we tap into for real time market data making us experts of Georgia real estate and lifestyles.

H
is for Hesthetics

With our extensive reach throughout Georgia, we have access to 1700 agents that are our own personal focus groups we tap into for real time market data making us experts of Georgia real estate and lifestyles.

I
is for Iesthetics

With our extensive reach throughout Georgia, we have access to 1700 agents that are our own personal focus groups we tap into for real time market data making us experts of Georgia real estate and lifestyles.

J
is for Jesthetics

With our extensive reach throughout Georgia, we have access to 1700 agents that are our own personal focus groups we tap into for real time market data making us experts of Georgia real estate and lifestyles.

K
is for Kesthetics

With our extensive reach throughout Georgia, we have access to 1700 agents that are our own personal focus groups we tap into for real time market data making us experts of Georgia real estate and lifestyles.

L
is for Lesthetics

With our extensive reach throughout Georgia, we have access to 1700 agents that are our own personal focus groups we tap into for ensive reach throughout Georgia real time market data making us experts of Georgia real estate and lifestyles.

M
is for Mesthetics

With our extensive reach throughout Georgia, we have access to 1700 agents that are our own personal focus groups we tap into for real time market data making us experts of Georgia real estate and lifestyles.

N
is for Nesthetics

With our extensive reach throughout Georgia, we have access to 1700 agents that are our own personal focus groups we tap into for real time market data making us experts of Georgia real estate and lifestyles.

O
is for Oesthetics

With our extensive reach throughout Georgia, we have access to 1700 agents that are our own personal focus groups we tap into for real time market data making us experts of Georgia real estate and lifestyles.

P
is for Pesthetics

With our extensive reach throughout Georgia, we have access to 1700 agents that are our own personal focus groups we tap into for real time market data making us experts of Georgia real estate and lifestyles.

Q
is for Qesthetics

With our extensive reach throughout Georgia, we have access to 1700 agents that are our own personal focus groups we tap into for real time market data making us experts of Georgia real estate and lifestyles.

R
is for Resthetics

With our extensive reach throughout Georgia, we have access to 1700 agents that are our own personal focus groups we tap into for real time market data making us experts of Georgia real estate and lifestyles.

S
is for Sesthetics

With our extensive reach throughout Georgia, we have access to 1700 agents that are our own personal focus groups we tap into for real time market data making us experts of Georgia real estate and lifestyles.

T
is for Testhetics

With our extensive reach throughout Georgia, we have access to 1700 agents that are our own personal focus groups we tap into for real time market data making us experts of Georgia real estate and lifestyles.

U
is for Uesthetics

With our extensive reach throughout Georgia, we have access to 1700 agents that are our own personal focus groups we tap into for real time market data making us experts of Georgia real estate and lifestyles.

V
is for vesthetics

With our extensive reach throughout Georgia, we have access to 1700 agents that are our own personal focus groups we tap into for real time market data making us experts of Georgia real estate and lifestyles.

W
is for Westhetics

With our extensive reach throughout Georgia, we have access to 1700 agents that are our own personal focus groups we tap into for real time market data making us experts of Georgia real estate and lifestyles.

X
is for Xesthetics

With our extensive reach throughout Georgia, we have access to 1700 agents that are our own personal focus groups we tap into for real time market data making us experts of Georgia real estate and lifestyles.

Y
is for Yesthetics

With our extensive reach throughout Georgia, we have access to 1700 agents that are our own personal focus groups we tap into for real time market data making us experts of Georgia real estate and lifestyles.

Z
is for Zesthetics

With our extensive reach throughout Georgia, we have access to 1700 agents that are our own personal focus groups we tap into for real time market data making us experts of Georgia real estate and lifestyles.

The Forever Brand Of Real Estate

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